Sony took leaf out of Samsung's book and decided to get it's fans excited for a launch rather than simply announcing and launching a new handset. Samsung fueled everyone's anticipation with the mysterious and gimmicky
thenextgalaxy.com site that promised to give us more details about a new galaxy device. It didn't, but it definitely got everyone's attention. Sony promised us a 'surprise' announcement at 11:00 AM GMT through it's
Facebook and Twitter pages. The Facebook page got inundated with comments and suggestions about what they anticipated the announcement to be for.
When the moment arrived, the "surprise" announcement was that there will be an announcement on June 22nd about a new "fun and colorful" Xperia Smartphone. But it offers us a way to preopne the announcement. All we need to do is hit fast forward on the creative Sony Mobile page that shows a clock ticking away with the tag "Bring the next Xperia Smartphone closer to you". As more people click fast-forward, the earlier the announcement will be. As of this writing, the preponed announcement date stands at 18th June. It'll be interesting to see if there's still enough excitement left to eat away another 3-4 days. I surely hope so.

Regarding the surprise itself, it'll be safe to predict that it might not be the premium Xperia flagship handsets such as the hugely anticipated Xperia GX, or the already delayed Xperia ION, or the most expensive device in Xperia line up for the year, codenamed Mint. After all, you wouldn't be expecting these flagship Xperia handsets to be referred to by Sony as "fun and colorful". Powerful, elgant, sophisticated seem more apt. The surprise is most likely to be a mainstream handset that is reasonably powerful yet affordable. I would wager on either Xperia go, or Xperia SX (which comes in interesting colors and was anounced for the japanese markets by NTT Docomo) or maybe the
Acro S.
Source:
Sony Xperia on Facebook